Design mindset
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"The future of design isn’t static - it’s adaptive, intelligent, and always evolving."
Design mindset
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"AI changes the tools.
Creativity defines the outcome."
design mindset
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"Design is a conversation.
My job is to make sure it speaks clearly."
Design mindset
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"Good design isn’t just about how it looks.
It’s about how it works, how it feels, and why it matters."
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01:03:27
UTC France

About me
I’m a digital product designer who spent seven years in London, working with agencies and clients like Oliver Wyman, building a strong foundation in product design and launching an award-winning startup.
Now freelancing in France, I’m focusing on what I love most: partnering with founders, working on innovative products, exploring AI and helping established businesses unlock new digital potential.
Having a personal love for water-sports and the outdoors, I’m drawn to projects in sports and wellness where design and technology can bring people closer to the things they love.
I design digital products that are intuitive, engaging, and aligned with your business goals — from defining user flows and wireframes to crafting high-quality interfaces. I’ve worked independently on SaaS platforms, marketplaces, and enterprise tools, often helping product teams shape user-focused experiences from concept to launch.
I create mobile app experiences that are user-friendly, visually appealing, and functionally robust, ensuring your app feels seamless across devices and keeps users coming back.
I build design systems that bring consistency and efficiency to your digital products. Having developed scalable systems for SaaS platforms and enterprise products, I help teams work faster and maintain a cohesive user experience as products grow and evolve.
I design dashboards that turn complex data into clear, actionable insights. My recent work includes designing risk management tools for Marsh & McLennan in a fast-paced, startup-style setting, where I led a successful proof of concept that helped secure internal funding.
I focus on creating layouts and visuals that help users quickly understand information and make confident decisions.
I help you create a brand that represents your business.
From designing your logo and choosing your brand colours, to crafting a look and voice that tells your story and makes your business memorable.I design websites that look great and are easy to use, so your customers find what they need and feel confident working with you. Whether you’re starting from scratch or giving your site a fresh look, I make sure it works beautifully on any device.
I create digital content that helps you show up professionally online. Beyond just visuals, I help shape the strategy and storytelling behind your social media posts, ads, and email designs, so you can connect with your audience in a meaningful way and grow your business with confidence.
I design printed materials that help your business shine in the real world — whether it’s menus for restaurants, signage for your shop, eye-catching posters, business cards, brochures, or editorial layouts — all crafted to share your story and leave a lasting impression.
Experience
Supporting product teams with strategic, end-to-end design from concept to launch.
Role
Design Lead
Agency
Hi Mum Said Dad
Duration
Present
Location
Remote, France
Services:
-
Design System
-
Dashboard
B2B
Role
Design Lead
Company
Oliver Wyman
Duration
6 Years
Location
Remote, France, United Kingdom
Services:
-
UX / UI
-
Mobile App
-
Digital Product Design

Role
Design Lead
Agency
Draw Group
Duration
2 Years
Location
London, United Kingdom
Services:
UX / UI
-
Multi-platform CRM
-
Digital Product Design
