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Your Weekly ShopJust Got a Whole Lot Easier.

Optimise the weekly shop, since it’s a routine we all go through, why not try something that makes it simpler?

Food Shopping

AI Integration

Concept

UX/UI

Grocery Solutions for Modern Life

Grocery shopping can be time-consuming and overwhelming, especially when trying to find products that match your dietary needs and preferences. While online platforms have made shopping more convenient, figuring out what to buy and ensuring it fits your lifestyle remains a challenge for many.

An integrated AI shopping assistant changes this by offering real-time guidance and personalised suggestions. Instead of searching through products, users can chat with the AI to get tailored recommendations, meal ideas, and product alternatives based on their preferences and dietary goals. This creates a smoother, more intuitive shopping experience, helping users save time while making smarter, more informed choices.

Return to all work

Product Feature

Shop by Menu or by The Dish

Feature description:

Save time and shop by the dish or a weekly menu instead of by the item. Think in meals not in ingredients.
Our model will surface whole menu's rather than single dishes so you can just adjust the courses.

Product Feature

Complete the Dish – Just One Item Away

Feature description:

Shoppers don't have to browse endless individual items, reducing choice fatigue. Notice where you can get more out of the ingredients they already have in the basket.

prototyping

User Journey Prototype

Feature description:

Prototyping is a critical step in product development, allowing us to quickly test, validate, and refine ideas before investing in full-scale production.

The goal was to understand whether users would engage with an AI assistant that builds tailored shopping lists based on their schedules and dietary needs. The prototype focused on key user journeys, including: